Does the cowl make the monk? Detecting counterfeits in brand names versus logos
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...
15 صفحه اولRecognition of cigarette brand names and logos by primary schoolchildren in Ankara, Turkey.
OBJECTIVE To assess the smoking behaviour of primary schoolchildren and their ability to recognise brand names and logos of widely advertised cigarettes, compared with other commercial products intended for children. DESIGN Cross-sectional survey in classroom settings using a questionnaire designed to measure attitudes towards smoking and the recognition of brand names and logos for 16 food, ...
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For professional sports organizations, team names and logos represent a group’s central identity, reflecting geographic location and important attributes pertaining to strength and skill. For minority groups and women, however, team names and logos have also served as a site of oppression in the sports domain. This study examines this problem as it is apparent in team names and logos chosen to ...
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What are brand names? This question has fascinated marketers and researchers for decades and has been addressed from various perspectives. There is the marketing view that brand names are part of the actual product and services (e.g., Javed, 1993); there is the branding view that brand names are linguistic symbols associated with a set of new meanings (Aaker, 1991; Keller, 1998); there is the s...
متن کاملGenerating Appealing Brand Names
Providing appealing brand names to newly launched products, newly formed companies or for renaming existing companies is highly important as it can play a crucial role in deciding its success or failure. In this work, we propose a computational method to generate appealing brand names based on the description of such entities. We use quantitative scores for readability, pronounceability, memora...
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ژورنال
عنوان ژورنال: Psychonomic Bulletin & Review
سال: 2021
ISSN: 1069-9384,1531-5320
DOI: 10.3758/s13423-020-01863-z